Pernod Ricard hiding the alcohol behind any old thing. #hide&deceive.

Screenshot_2020-07-16 ABSOLUT ( absolutvodka_us) • Instagram photos and videos(1)

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Last month, millions stood up and fought to make their voices heard. They protested, donated, signed petitions – they changed minds. As a brand who believes in standing for justice, it’s not just about being on the right side of history, but supporting ALL members of our community.

That’s why we will continue to share with our community here, but in support of the #StopHateForProfit movement, we will be pausing all paid advertising in the US across social media channels – not just Facebook – for the month of July.

However, we need to ensure that this goes #beyondtheboycott. Our company @PernodRicardUSA will be creating a crowdsourcing app for your voices to be heard when you see hate speech spreading online. Let’s work together to stop the spread of hate speech on social media. Learn more from the link in our bio.

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