Pernod Ricard’s Beefeater 40% alcohol targeting young festival fans


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All aboard Beefeater’s Underground of Sound🚇‼️

For the best tube service in London, check out the Beefeater Line at Luno presents All Points East Festival this weekend, where 40,000 festival goers will experience The Spirit Of London via an immersive music experience. #TheSpiritOfLondon

Thanks to everyone involved in bringing this to life:
@mixmag
@bearded_kitten
@createcocktails
@wearemagicnumber
@allpointseast

Diageo presidents Debra Crew & Claudia Schubert with Pernod Ricard’s Ann Mukherjee


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We were honored to have Debra Crew, President, North America & Global Supply and Claudia Schubert, President, US Spirits & Canada join @sgwinespirits and @jennifer.chaplin.tolkin at yesterday’s Women in Leadership Forum in NYC to discuss the importance of female leadership and empowerment as well diversity in the alcohol industry for women of color and allyship in the workplace.

Drink Responsibly. DRINKiQ.com #Diageonaway