Pernod Ricard’s Beefeater 40% alcohol targeting young festival fans

All aboard Beefeater’s Underground of Sound🚇‼️

For the best tube service in London, check out the Beefeater Line at Luno presents All Points East Festival this weekend, where 40,000 festival goers will experience The Spirit Of London via an immersive music experience. #TheSpiritOfLondon

Thanks to everyone involved in bringing this to life:

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