Bartenders having a bottle Ball @jamesonus alcoholic by Pernod Ricard

jamesonus

and

3 others

Boston, Massachusetts

432 likes

  • Raise a glass to the legends behind the bar!
     
    The Bartender’s Ball is all about flavor, friends, and unforgettable nights. Shoutout to Boston for showing us how it’s done.
     
    What city do you think is our next stop? 👀11h

Pernod Ricard use camels – classic #alcoholic 🤢🤮 marketing

pernodricard

209 likes

  • During the Suez Crisis in 1956, an oil shortage made it impossible to transport Ricard pastis. But Paul Ricard turned the challenge into a marketing masterpiece-having his product delivered to Paris on camelback!

    This legendary event became known as the “Caravan of Thirst.”3d
  • Le Monsieur à gauche c’est mon père 😍Reply
  • In 1956, during the Suez Canal crisis, there was significant difficulty in securing petrol supplies.
    Paul Ricard, however, devised a remarkable and highly effective operation to deliver Ricard using a camelback !
    This innovative approach was able to fix a problem and to showcase the Ricard brand ! Well done ! 💪🏻💪🏻🥳🥳Reply

Pernod Ricard use camels – classic #alcoholic 🤢🤮 marketing

pernodricard

209 likes

  • During the Suez Crisis in 1956, an oil shortage made it impossible to transport Ricard pastis. But Paul Ricard turned the challenge into a marketing masterpiece-having his product delivered to Paris on camelback!

    This legendary event became known as the “Caravan of Thirst.”3d
  • Le Monsieur à gauche c’est mon père 😍Reply
  • In 1956, during the Suez Canal crisis, there was significant difficulty in securing petrol supplies.
    Paul Ricard, however, devised a remarkable and highly effective operation to deliver Ricard using a camelback !
    This innovative approach was able to fix a problem and to showcase the Ricard brand ! Well done ! 💪🏻💪🏻🥳🥳Reply