Head Blender, Billy Leighton, the best smelling man in the distillery.

Jameson head blender

26m26 minutes ago

Head Blender, Billy Leighton, the best smelling man in the distillery.

Jameson whiskey, 40% alcohol/ethanol

A toxic, addictive, psychoactive drug

This information of vital interest to the consumer is withheld by Jameson

Sweeten the Jameson pill

Jame G & L1Jame G&L

  • Jameson 40% alcohol/ethanol is unpalatable,  Jameson advise adding sweeteners  to make it palatable
  • The target consumer, young inexperienced drinkers, to get them hooked up early
  • This mixture calls for ginger ale and slices of lime
  • The bottle on display has been deliberately blurred and sanitized to ensure any reference to alcohol is obliterated
  • Sine Metu – Without Fear. The Jameson family motto, is featured prominently, why is that?
  • The bottle of Jameson whiskey is displayed, to encourage the target consumer to buy by the bottle
  • The mandatory “enjoy Jameson sensibly” tagline is barely visible in the top corner
  • What does this mean? Can a person enjoy 40% alcohol/ethanol sensibly?
  • Drinkaware.ie. Will this tell the consumer how much a person can drink before they become insensible?
  • Alcohol/ethanol is a toxic, addictive, psychoactive drug, a threat to every part of the body. The consumer has the right to be informed about all aspects of alcohol/ethanol in the advertisement