- During the Suez Crisis in 1956, an oil shortage made it impossible to transport Ricard pastis. But Paul Ricard turned the challenge into a marketing masterpiece-having his product delivered to Paris on camelback!
This legendary event became known as the “Caravan of Thirst.”3d - Le Monsieur à gauche c’est mon père 😍Reply
- In 1956, during the Suez Canal crisis, there was significant difficulty in securing petrol supplies.
Paul Ricard, however, devised a remarkable and highly effective operation to deliver Ricard using a camelback !
This innovative approach was able to fix a problem and to showcase the Ricard brand ! Well done ! 💪🏻💪🏻🥳🥳Reply
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