Desperados is a beer laced with tequila to strengthen the alcohol content
This invitation to “rave into the night” is on Facebook
Are they suggesting young “desperados” should be taking something else to rave?
Alcohol is notorious for leading people to overeat because of its physiological effect on appetite and because it is generally consumed in a social setting where food is plentiful.
There’s no place to store alcohol in our bodies the way we do food; therefore the body must use incoming alcohol preferentially as its energy source in order to keep it from reaching toxic levels. This gives alcohol its natural ability to stimulate appetite by depleting the glycogen (carbohydrate) stores in order to metabolize it, causing you to crave carbohydrates.
Alcohol also acts as a diuretic, increasing urination thus decreasing electrolytes like sodium. Again we now begin to crave the things we are losing – hence our desire for salty carbohydrate – like foods ( e.g. chips, crisps, dips, crackers , etc.,).
When you combine alcohol’s natural effects on appetite with its well-known un-inhibiting effects at a destination full of palatable foods, you have hungry people who often end up with no cares about what and how much food they consume.
Source; Neal Spruce, Sharecare.com
The Irish Times asked three influential doctors for their view;
1. Don’t just exercise, stretch: While Irish people have improved vastly in the amount of exercise they take, such as walking, running or cycling, stretching has been somewhat forgotten. The scourges of osteoarthritis and degenerative conditions of the hips, neck and spine can be much reduced by good posture and regular stretching. Pliates, Tai-Chi, yoga, swimming or any set of exercises you remember from sports training days that move most of the joints through their range of movement are good. If you have an illness, injury or already suffer arthritis, your physiotherapist will give appropriate advice.
2. Make fresh fruit and vegetables the centre of your diet: Less fat, less sugar, more fibre, less salt, low cholesterol, less meat, less carbohydrate….. you’ve heard it all and it can get so confusing. Yet you shouldn’t have a diet that spurns fruit and vegetables. Keep it simple, and ensure your shopping trolley contains more fruit and vegetables than any other edible.
3. Focus more on a good lifestyle than on health checks: The BMJ editorial in their recent July 9th edition is entitled “General health checks don’t work”. There are some national screening programmes which are based on good evidence, such as cervical screening, bowel check and breast screening, and I don’t at all dissuade people from using proven health checks. But this editorial actually stated, based on evidence from a Cochrane review in 2012 and the Inter99 trial, that “doctors should not offer general health checks to their patients, and governments should abstain from introducing health check programmes”.
4. The benefits of stopping smoking may be greater than you realised: Once you have stopped smoking for two years, your cardiovascular risk is the same as someone who has never smoked. If you can stop smoking before your 40th birthday, it is unlikely that smoking will cause your death. While we understand how difficult it is to stop, a few practical tips help. My favourite is the three Ds to cope with the three minutes of acute withdrawal (which is as long as it lasts)- take Deep breaths, Distract yourself, or Drink a glass of water.
5. Exercise is the key to maintaining all systems: For good mental health, get out under the big sky! To quote Dr Nick Cavill, a health promotion consultant, “if exercise were a pill, it would be one of the most cost-effective drugs ever invented “.
Who says cancer prevention is expensive?
One may or may not – take notice of this, but majority of the following can be found in his kitchen. By just simply incorporating these nature-given ingredients to his diet, one gets a clearer shot to living a healthier, longer life.
An article in the latest issue of Marketing.ie describes how RED C Research undertook a product test for Brown Forman’s new Fire Eater brand.
The research company ran tastings and focus groups to test the appeal for Early Times Fire Eater, a 35% heavy alcohol/ethanol American whiskey liqueur, flavoured with brown sugar and cinnamon.
According to Red C;
The key market for the new product was the “pre-drinking” or “prinking” among 18-24 year olds. A typical pub product test would not work. To replicate the “prinking” and for respondents to consume the product in as natural environment as possible, we recruited young drinkers to host in-home parties, invite their friends over and sample the drink as they would do on a typical social night.
Initial reaction to the product was captured through video and photos recorded by those at the party. They were uploaded to the Red C portal to give reaction to the product captured in the right environment. The flow of the night was left to the participants to decide, allowing for natural behaviour to develop. All of this allowed for valuable insights into the ritual and behaviour during“prinks”
The Urban Dictionary defines Prinking or Pre-Drinking as;
The act in which one consumes alcohol prior to attending an event at which alcoholic beverages may or may not be served. Often popular with university or college students who can’t afford to buy too many drinks at a bar. Or high school kids who plan to attend events such as dances.
Brown Forman, already well armed with Jack Daniels, a big seller in the pubs among the young, are lining up another heavy alcohol product. This time aimed at youths, a younger sector than that for Jack Daniels
A question for Brown Forman; How does the strategy of targeting 18-24 year olds with sweetened heavy alcohol fit in with your Corporate responsibility philosophy regarding alcohol abuse among the young?
Questions for Red C