Carlsberg in your kitchen

We’re starting out in Copenhagen. Would you like beer lines in your city? Read press release:

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Carlsberg in Copenhagen can run their alcohol right into your home!
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More Twitter twaddle from Chivas Regal

Chivas 18 : A velvety, dark chocolate palate yields to elegant floral notes & a sweet, mellow smokiness

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Subversion marketing. Diverting strategy
Away from heavy alcohol. Deceive the consumer
Chivas Regal has no regard for the consumer

Intoxicating Johnnie Walker

Three years ago, we welcomed Johnnie Walker Black Label’s smokier brother to our family. Have you tried the intense, smoky flavour of Johnnie Walker Double Black?

"Three years ago, we welcomed Johnnie Walker Black Label’s smokier brother to our family. Have you tried the intense, smoky flavour of Johnnie Walker Double Black?"
Cloak and dagger Johnnie Walker
Hides the heavy alcohol. Deceives the consumer
Alcohol makes you drunk