- Jameson 40% alcohol/ethanol is unpalatable, Jameson advise adding sweeteners to make it palatable
- The target consumer, young inexperienced drinkers, to get them hooked up early
- This mixture calls for ginger ale and slices of lime
- The bottle on display has been deliberately blurred and sanitized to ensure any reference to alcohol is obliterated
- Sine Metu – Without Fear. The Jameson family motto, is featured prominently, why is that?
- The bottle of Jameson whiskey is displayed, to encourage the target consumer to buy by the bottle
- The mandatory “enjoy Jameson sensibly” tagline is barely visible in the top corner
- What does this mean? Can a person enjoy 40% alcohol/ethanol sensibly?
- Drinkaware.ie. Will this tell the consumer how much a person can drink before they become insensible?
- Alcohol/ethanol is a toxic, addictive, psychoactive drug, a threat to every part of the body. The consumer has the right to be informed about all aspects of alcohol/ethanol in the advertisement
The French Paradox, the claim the French lived longer than Americans because they drink more red wine was put forward by Dr Serge Renaud in the 1990’s. He said red wine had nutrients like resveratrol which helped reduce heart disease. Even though the French had more dairy products like cheese, in their diet
This claim has since been debunked because you would have to drink so much red wine to get enough of these nutrients, to increase the risk of other diseases like cirrhosis. The research did highlight the presence of vitamin K2 in the French diet. Vitamin K2 is a known factor in reduced levels of heart disease. The vitamin is to be found in green leafy vegetables, fruits, grains and dairy products.
The French diet is rich in vitamin K2
In her 2012 book, Vitamin K2 and the Calcium Paradox, Canadian nutritionist Kate Rhéume-Bleue proposes that the explanation for the lower rate of cardiovascular disease in France is the high level of vitamin K2 (also known as menaquinone) in some of the fattier foods that form a part of the French diet. Lack of vitamin K2 in the diet is linked to increased calcification of plaques in artery walls.
|“||The French Paradox isn’t a paradox at all. The very same pâté de foie gras, egg yolks and creamy, buttery sauces that we inaccurately labeled “heart attack on a plate“ literally supply the single most important nutrient to protect heart health.||”|
As one example, Rhéume-Bleue points to the fact that a 3 ½-ounce serving of goose liver pate contains 369 micrograms of menaquinone, while a 3 ½-ounce serving of pan-fried calf liver of the kind frequently eaten in North America contains only 6 micrograms of menaquinone.
The French diet is rich in short-chain saturated fatty acids and poor in trans fats
In his 2009 book Cholesterol and The French Paradox, Frank Cooper argues that the French paradox is due to the lack of hydrogenated and trans fats in the French diet. The French diet is based on natural saturated fats such as butter, cheese and cream that the human body finds easy to metabolize, because they are rich in shorter saturated fatty acids ranging from the 4-carbon butyric acid to the 16-carbon palmitic acid. But the American diet includes greater amounts saturated fats made via hydrogenating vegetable oils which include longer 18- and 20-carbon fatty acids. In addition, these hydrogenated fats include small quantities of trans fats which may have associated health risks.
Alcohol is a powerful, addictive drug with the capacity to transform a personality in an instant. The saying “First a person takes a drink, then the drink takes a drink, then the drink takes the person” is so true
Drink is a waste of health. Alcohol/ethanol and its associate acetaldehyde is very damaging to all vital elements of the body and mind
Drink is a waste of time. Drinking over time ends up with the person in a state of dependence, spending more and more time drinking and intoxicated. The mind and body are depressed for long periods
Drink is a waste of money. Hundreds of euros or pounds in a week, thousands in a year, hundreds of thousands over many years
Drink is a waste of life. Alcohol is a toxic drug that kills cells, the very building blocks of life
Even a small amount of alcohol has an effect on your body. When you drink, alcohol is absorbed into your bloodstream and distributed throughout your body. A tiny amount of alcohol exits your body in your urine and your breath.
You absorb alcohol more slowly if you eat, especially if the food is high in fat. However, if you drink more than your body can process, you’ll get drunk. How quickly alcohol is metabolized depends on your size and gender, among other things.
Alcohol consumption causes physical and emotional changes that can do great harm to your body. The long-term effects of alcohol abuse are many, putting your health in serious jeopardy and endangering your life.
“We have all grown up with the Long-Field. City folk see it as green ditches with no footpaths as soon as they have escaped the urban. Cattle and sheep view it as manna from heaven when they escape out on to it from their closures and rural folk, well rural folk are always delighted to inform their fellow farmers that it is their stock that has escaped onto the Long – Field and not their own”
Evan Doyle of “Strawberry Tree” fame talks about his passion for Wild Food, a feature of his restaurant.
Evan goes on to describe the Long – Field;
“The Long – Field is the 327,258 km of Irish grass verges and hedge rows. Our lush damp climate produces a stunning array of wild foods, from fresh spring herbs to summer berries to autumn mushrooms and nuts”
His chefs can be seen out foraging for nettles for the” Wild Nettle Tea”and Dillisk for oatcakes. Or wading for seaweed for “Wild Carrigeen and Wild Prawn Bisque”. They pick wild garlic for the “Wild garlic, leek and potato bake” and mushrooms for the “Wild St. Georges mushroom, spinach and gorgonzola risotto”. They are gathering Wild Sea Beet, Wild Rock Samphire, Wild Sorrell and others, all to put into delicious dishes. The book is full of recipes.
“Wild Food” is an eye opener to the harvest nature provides. “Wild Food” by Biddy White Lennon and Evan Doyle is published by O’Brien Press. The Strawberry Tree, Macreddin Village, Aughrim, Co. Wicklow.
No, is the simple answer
The French paradox – in spite of high saturated fat intake, the French die less of coronary heart disease thanks to their higher consumption of red wine
The concept that drinking red wine can prevent cardiovascular disease dates back to the early nineties, when Serge Renaud and Michel de Lorgeril published a paper in the Lancet entitled, ” Wine, alcohol, platelets and the French paradox for coronary heart disease”. They argued that whereas their consumption of saturated fat was high, mortality from coronary heart disease was low compared to the US and the UK. They called this the “French paradox” The difference was the French drink more red wine, there was some protective polyphenols that came straight from red grapes. The studies were based on data from three French cities, Toulouse, Strasbourg and Lille. CHD mortality was much lower in Toulouse compared to Strasbourg and Lille, however wine consumption was much higher in Toulouse compared to the other two cities.
In the 1990s, wine sales in europe were declining, with many young people switching to beer, wine drinking was seen to be old-fashioned. The wine industry jumped on the “French paradox” story promoting an epic marketing campaign which instilled in a lot of people the idea that drinking red wine is good for your heart.
A great deal of research ensued and found, while there was some beneficial effects from the extracts from grapes, the amount of wine needed to get enough resveratrols to produce a significant effect would be incompatible with the toxic effects of alcohol.
The key to below the norm mortality rates from CHD in Toulouse, was not red wine but diet. While they drank more red wine and ate slightly more cheese, they ate a lot more vegetables, a lot more fruit, half the butter and more vegetable fat and more bread. In other words they were eating more fruit and vegetables and ingested more fibre, less saturated fat, more polyunsaturated fat and more grains.
The popular narrative of the French paradox gets the premise and the conclusion wrong. It is wrong to assume that saturated fat is all that matters to predict cardiovascular risk, since we know it is just one of the many dietary factors involved. And it is dead wrong to suggest that drinking a few glasses of red wine is all you need to make it better. If anything, the whole story proves once more the concept that the balance of diet in general is more important than any single component in preventing disease and ensuring good health.
http://www.nutrition.org. 01/18/2013; Stefano Vendrame
The brain is made up of an inconceivable number of cells
An “enchanted loom” is how Charles Sherrington described the interconnected net of cells that make up our three-pound control centre. Indeed there is something almost magical in the notion that all our mental processes from perception, to memory to consciousness itself, can be described entirely by cellular activity in the brain.
The basic functional unit of the brain is the neuron, a special cell that sends electrochemical signals to other neurons (across a “synaptic gap”) and thereby creates those patterns that make up what we think of as the mind.
The complexity of the task requires a fairly inconceivable 100 billion neurons, interconnected via trillions of synapses. A single firing neutron might communicate to thousands of others in a single moment. No computer comes close to the complexity of these communicating bits of organic matter.
What’s more, for each neuron there are 10 to 15 glial cells providing structural support, protection, resources and more.
Alcohol is a drug that goes to the brain, interfering with the cells, disrupting the communication. That is why after a few drinks we have difficulty thinking, talking, walking, eating. The more alcohol, the more out of control.
Why do we consciously interfere with the workings of this incredible machine?
If we knew how much damage we were doing to our brain, would we drink as much?
Would we drink at all?
I drink whisky, I drink beer, I drink wine. I love fatty pork and beef on the bone. I eat chocolate, fish and chips and caviar and drink vodka. I drink instant coffee but adore a Spanish cafe solo. I eat chillies, ginger and garlic. I adore pungent blue cheeses like Roquefort and Gorgonzola and Danish Blue. I love liver with fried onions and I enjoy ice cream and hot chocolate sauce between cigarettes. I drink Champagne on occasion, aquavit rarely, gin and tonic occasionally. I love apples and Mars bars. In fact I am a chocaholic. Actually I am a kind of gastronomic tramp. I am too hungry for dinner at eight, and sometimes at breakfast a curry is great. Ossobuco in an Italian service station can please, an ignorantly served hamburger can bring you to your knees. For me the whole thing about eating and drinking is whatever gives you pleasure, enjoyment and fun
Sadly Keith Floyd died of a heart attack at 66. From the book Floyd Uncorked by Jonathan Pedley with Keith Floyd
This stage Irish characterisation is taken from; http://www.uncoverdiscover.com
The context; Top 10 beer drinking countries – Ireland is ranked 4th in the world. It continues;
So the stereotype of Paddy’s enjoying their Guinness does have some grounding then. With a per capita consumption of 104 litres, Ireland is firmly in 4th place in the list of top beer drinking countries in the world. Guinness sales top 1.5billion pints worldwide and we wonder how many are consumed by the natives themselves
We should thank Guinness for this then? No way. We grew up in a country where Guinness is good for you. Your national pride was measured by how many pints you could drink. A mindset arrogantly nurtured by Guinness over generations.
You would think the natives would cop on by now? Not if Guinness have their way. Guinness alcohol is inseparably linked with sport, music, and anything close to the heart of the young Irish man. They continue to pour money into sponsorship
There is a change. Growing concern for one’s health. Alcohol is a serious threat
Your brain is your best friend, it controls everything you do, how you feel.
This is how it can make you happy, just by taking a little exercise;
“What triggers happiness in our brain when we exercise?
If you start exercising, your brain recognises this as a moment of stress. As your heart pressure increases, the brain thinks you are either fighting the enemy or fleeing from it. To protect yourself and your brain from stress, you release a protein called BDNF (Brain – Derived Neurothropic Factor). This BDNF has a protective and also a reparative element to your memory neurons and acts as a reset switch. That’s why we often feel so at ease and things are clear after exercising and we have a happy sense of achievement” Leo Widrich, blog.bufferapp.com
A half hour walk will do. While your brain accounts for only 2% of your body weight, it devours 20% of the energy. There’s a lot going on in there so it pays to look after your best friend. Here’s a list of top foods for the brain;
- Oily fish
- Blueberries, strawberries, raspberries, blackcurrants
- Tomatoes, avocados
- Dark chocolate
- Pumpkin seeds
If you look after your brain – your brain will look after you