Twitter Twaddle. Stella Artois

Stella artois

Stealth marketing from Stella Artois

Hide the alcohol. Deceive the consumer

Alcohol is a toxic, addictive, depressing drug

Keep your friends close and your bourbon closer #JimBeam

JB woman and glass

Stealth marketing by Jim Beam/Suntory

  • Targeting young women
  • Glass of pure heavy alcohol/ethanol
  • Women can’t tolerate alcohol as much as men
  • Women shouldn’t take alcohol if they’re pregnant
  • The bottle is presented deliberately to hide any reference to alc/vol
  • The bottle above is 40% pure alcohol/ethanol
  • Extremely dangerous if taken in any quantity

This hide and deceive alcohol policy shows absolutely no regard for women’s health and well-being

Drink me. I’m Irish

Bonn oir

Bonn Óir Gold Medal Vodka

Our vodka is made by the O’Shevlin family’s closely guarded gold medal recipe – brought to America from Ireland and passed down over three generations. With the finest soft white wheat, pure glacial water and a lot of passion, we’ve fulfilled our grandfather’s dream of creating a truly exceptional, unique spirit, which embodies our Irish heritage.

Exploiting the Irish legend for heavy drinking

No mention of heavy alcohol. No health warning

Heavy alcohol, a toxic, addictive, destructive drug