Nick Blacknell, Global Marketing Director, for Chivas Regal, at Chivas Brothers commented: “At Chivas Regal, we’ve always believed success tastes better shared, and there’s no better way to bring that to life than with a pie and a dram on matchday, as we pay homage to the heart and soul of the club – the supporters. Joining forces on this collaboration with both Willy’s and Mo Gilligan – another beloved voice of the Arsenal community – demonstrates our commitment to connecting with fans in a way that feels relevant, entertaining, and reflective of our shared values around craft, community spirit and collective success. Our partnership with Arsenal is rooted in giving back to supporters at the core of everything we do.”
Nick Blacknell, Global Marketing Director, for Chivas Regal, at Chivas Brothers commented: “At Chivas Regal, we’ve always believed success tastes better shared, and there’s no better way to bring that to life than with a pie and a dram on matchday, as we pay homage to the heart and soul of the club – the supporters. Joining forces on this collaboration with both Willy’s and Mo Gilligan – another beloved voice of the Arsenal community – demonstrates our commitment to connecting with fans in a way that feels relevant, entertaining, and reflective of our shared values around craft, community spirit and collective success. Our partnership with Arsenal is rooted in giving back to supporters at the core of everything we do.”
Nick Blacknell, Global Marketing Director, for Chivas Regal, at Chivas Brothers commented: “At Chivas Regal, we’ve always believed success tastes better shared, and there’s no better way to bring that to life than with a pie and a dram on matchday, as we pay homage to the heart and soul of the club – the supporters. Joining forces on this collaboration with both Willy’s and Mo Gilligan – another beloved voice of the Arsenal community – demonstrates our commitment to connecting with fans in a way that feels relevant, entertaining, and reflective of our shared values around craft, community spirit and collective success. Our partnership with Arsenal is rooted in giving back to supporters at the core of everything we do.”
During the Suez Crisis in 1956, an oil shortage made it impossible to transport Ricard pastis. But Paul Ricard turned the challenge into a marketing masterpiece-having his product delivered to Paris on camelback!
This legendary event became known as the “Caravan of Thirst.”3d
Le Monsieur à gauche c’est mon père 😍Reply
In 1956, during the Suez Canal crisis, there was significant difficulty in securing petrol supplies. Paul Ricard, however, devised a remarkable and highly effective operation to deliver Ricard using a camelback ! This innovative approach was able to fix a problem and to showcase the Ricard brand ! Well done ! 💪🏻💪🏻🥳🥳Reply
During the Suez Crisis in 1956, an oil shortage made it impossible to transport Ricard pastis. But Paul Ricard turned the challenge into a marketing masterpiece-having his product delivered to Paris on camelback!
This legendary event became known as the “Caravan of Thirst.”3d
Le Monsieur à gauche c’est mon père 😍Reply
In 1956, during the Suez Canal crisis, there was significant difficulty in securing petrol supplies. Paul Ricard, however, devised a remarkable and highly effective operation to deliver Ricard using a camelback ! This innovative approach was able to fix a problem and to showcase the Ricard brand ! Well done ! 💪🏻💪🏻🥳🥳Reply
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