Keep your friends close and your bourbon closer #JimBeam

JB woman and glass

Stealth marketing by Jim Beam/Suntory

  • Targeting young women
  • Glass of pure heavy alcohol/ethanol
  • Women can’t tolerate alcohol as much as men
  • Women shouldn’t take alcohol if they’re pregnant
  • The bottle is presented deliberately to hide any reference to alc/vol
  • The bottle above is 40% pure alcohol/ethanol
  • Extremely dangerous if taken in any quantity

This hide and deceive alcohol policy shows absolutely no regard for women’s health and well-being

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