The secret of good health? Here’s what the doctors say..No3

The Irish Times asked three influential doctors for their view;

Dr Karena Hanley, GP in Rathmullan Co Donegal, chair of the Postgraduate Training Committee in the Irish College of General Practitioners.

1. Don’t just exercise, stretch: While Irish people have improved vastly in the amount of exercise they take, such as walking, running or cycling, stretching has been somewhat forgotten. The scourges of osteoarthritis and degenerative conditions of the hips, neck and spine can be much reduced by good posture and regular stretching. Pliates, Tai-Chi, yoga, swimming or any set of exercises you remember from sports training days that move most of the joints through their range of movement are good. If you have an illness, injury or already suffer arthritis, your physiotherapist will give appropriate advice.

2. Make fresh fruit and vegetables the centre of your diet: Less fat, less sugar, more fibre, less salt, low cholesterol, less meat, less carbohydrate….. you’ve heard it all and it can get so confusing. Yet you shouldn’t have a diet that spurns fruit and vegetables. Keep it simple, and ensure your shopping trolley contains more fruit and vegetables than any other edible.

3. Focus more on a good lifestyle than on health checks: The BMJ editorial in their recent July 9th edition is entitled “General health checks don’t work”. There are some national screening programmes which are based on good evidence, such as cervical screening, bowel check and breast screening, and I don’t at all dissuade people from using proven health checks. But this editorial actually stated, based on evidence from a Cochrane review in 2012 and the Inter99 trial, that “doctors should not offer general health checks to their patients, and governments should abstain from introducing health check programmes”.

4. The benefits of stopping smoking may be greater than you realised: Once you have stopped smoking for two years, your cardiovascular risk is the same as someone who has never smoked. If you can stop smoking before your 40th birthday, it is unlikely that smoking will cause your death. While we understand how difficult it is to stop, a few practical tips help. My favourite is the three Ds to cope with the three minutes of acute withdrawal (which is as long as it lasts)- take Deep breaths, Distract yourself, or Drink a glass of water.

5. Exercise is the key to maintaining all systems: For good mental health, get out under the big sky! To quote Dr Nick Cavill, a health promotion consultant, “if exercise were a pill, it would be one of the most cost-effective drugs ever invented “.

http://www.irishtimes.com/news/health/the-secret-of-good-health-here-s-what-the-doctors-say-1.1974370?page=3

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Top 10 Cancer – Fighting Food

Who says cancer prevention is expensive?

One may or may not – take notice of this, but majority of the following can be found in his kitchen.  By just simply incorporating these nature-given ingredients to his diet, one gets a clearer shot to living a healthier, longer life.

  1. GUYABANO. Otherwise known as the custard apple, Guyabano is deemed one of the miracle cures for cancer. In the study, “Journal of Medical Chemistry,” 14 structurally-diverse Annonaceous acetogenins, found in Guyabano extract were identified and tested for their ability to prevent the growth of adriamycian resistant human mamary adenocarcinoma cells. According to a research in 1976, a chemical found in Guyabano is about 10,000 times more powerful and effective than Adriamycin, a drug used for Chemotherapy.
  2. BROCCOLI. Vegetables such as cauliflower and broccoli have cancer-fighting properties. But among others, broccoli alone has an ample amount of sulforaphane, a compound that strengthens the body’s protective enzymes and flushes out cancer-causing chemicals. It helps fight: breast, liver, lung, prostate, skin, stomach, and bladder cancers. The more broccoli intake, the better.
  3. BERRIES. All kinds of berries contain cancer-fighting phytonutrients. Black raspberries have very high concentrations of phytochemicals called anthocyanins, which slow down the growth of permalignant cells, while keeping new blood vessels from forming (and potentially feeding a cancerous tumor). Berries help fight: colon, esophageal, oral, and skin cancers.
  4. TOMATOES. The “best dietary source of lycopene,” it contains a carotenoid that gives tomatoes their red hue.  Tomatoes help in stopping endometrial cancer cell growth, according to a study in “Nutrition and Cancer.”  It also fights lung, prostate, and stomach cancers. Endometrial cancer kills nearly 8,000 people yearly.  Patients can benefit more from taking cooked tomatoes (e.g. pasta sauce), for the process of heating it increases the amount of lycopene one’s body can absorb.
  5. WALNUTS. Walnuts’ phytosterols (cholesterol-like molecules found in plants) can block estrogen receptors in breast cancer cells, possibly slowing down the cells’ growth.  Chewing on an ounce of walnuts once a day may yield the best benefits.
  6. GARLIC. Phytochemicals (chemical compounds found in plants) in garlic stops the formation of nitrosamines, carcinogens formed in the stomach (and in the intestines, in certain conditions).  The Iowa Women’s Health Study found that women with the highest amounts of garlic in their respective diets had 50% lower risk of having certain colon cancers.  Garlic helps fight breast, colon, esophageal, and stomach cancers.
  7. BEANS. A Michigan State University study showed that black and navy beans “significantly” reduced colon cancer incidence in rats.  A diet rich in legumes increases levels of fatty acid butyrate, which in high concentrations, provide a protective barrier against cancer growth.
  8. EGG YOLK. Egg yolk, along with green and leafy vegetables, avocado, beans, carrots, apricots, and pumpkins, provides folic acid, a form of the water-soluble vitamin B9 which is synthetically produced and used in fortified foods and supplements.  Egg yolk helps one’s deoxyribonucleic acid (DNA) replicate properly and protect it during radiotherapy.
  9. OILY FISH. It provides long-chain Omega-3, a powerful anti-inflammatory in the body.  Oily fish also contains vitamin A, an important nutrient in the fight against cancer.
  10. SUNFLOWER-SEEDS. Sunflower seeds are high in zinc and vitamin E. Zinc aids Vitamin C in accelerating healing time, which is important in keeping one’s prostate healthy.

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http://illussionrefresh.wordpress.com/2014/08/01/top-10-cancer-fighting-food/

Fire Eater, a new heavy alcohol drink aimed at youths!

An article in the latest issue of Marketing.ie describes how RED C Research undertook a product test for Brown Forman’s new Fire Eater brand.

The research company ran tastings and focus groups to test the appeal for Early Times Fire Eater, a 35% heavy alcohol/ethanol American whiskey liqueur, flavoured with brown sugar and cinnamon.

According to Red C;

The key market for the new product was the “pre-drinking” or “prinking” among 18-24 year olds. A typical pub product test would not work. To replicate the “prinking” and for respondents to consume the product in as natural environment as possible, we recruited young drinkers to host in-home parties, invite their friends over and sample the drink as they would do on a typical social night.

Initial reaction to the product was captured through video and photos recorded by those at the party. They were uploaded to the Red C portal to give reaction to the product captured in the right environment. The flow of the night was left to the participants to decide, allowing for natural behaviour to develop. All of this allowed for valuable insights into the ritual and behaviour during“prinks”

The Urban Dictionary defines Prinking or Pre-Drinking as;

 The act in which one consumes alcohol prior to attending an event at which alcoholic beverages may or may not be served. Often popular with university or college students who can’t afford to buy too many drinks at a bar.  Or high school kids who plan to attend events such as dances.

Brown Forman, already well armed with Jack Daniels, a big seller in the pubs among the young, are lining up another heavy alcohol product. This time aimed at youths, a younger sector than that for Jack Daniels

A question for Brown Forman; How does the strategy of targeting 18-24 year olds with sweetened heavy alcohol fit in with your Corporate responsibility philosophy regarding alcohol abuse among the young?

Questions for Red C

  1. Was there a limit on how much heavy alcohol the young drinkers could consume at the in-home parties?
  2. Was there anyone younger than 18 at these parties?
  3. Boys and girls, was it an equal split?
  4. The ritual and behaviour during “Prinks”, what sort of behaviour is that?
  5. How ethical is this form of research
  6. Does Red C have a code of Corporate Responsibility for research?

Enjoy Heineken Responsibly

The match has started, lads are in the pub, just made it

There y’are Lar.  What kept ya? Its your round

Oh right. Barman, 5 pints of Heineken please

First pint goes down easy. The second is in hand. That’s better

Can relax now, enjoy the game. Half time, nil all

Third pint arrives, chatting away, lads are in great form. Nice girls too

This is great, need it to get away from things

Laughing, kidding, having the banter. Can’t stop

Hey Lar, its your round.

Again? Barman, same again 5 pints of Heineken

Game over, who won? What’s goin on? Lar we’re goin to Diceys, you comin?

No can’t, have to go home.

Jayz I’m in a right state. She’ll kill me

How many pints did we have?

Drove up, was in a rush. Spent the taxi money.

What now??