Drink alcohol sensibly? Ridiculous

The “Drink xxxxxx sensibly” tag line appears in most advertising and marketing promotional material

It’s there so that the drinks companies don’t have to mention alcohol in the advertising

Or display any information about alcohol in publicity or on pack

Clearly no drinker pays any attention to it;

  • “According to the WHO, alcohol is the 3rd leading risk factor contributing to the global burden of disease
  • Ireland has one of the highest levels of alcohol consumption per capita. In 2010, 11.9 litres of pure alcohol was consumed for every adult aged 15 and over according to the Revenue Commissioners/CSO
  • Alcohol is associated with a range of chronic and acute medical conditions, liver cirrhosis, various cancers, road traffic collisions and suicide
  • Problem alcohol use is pervasive in Irish society,with men and women, old and young, experiencing its negative effects”

Source; HRB.ie, Treated problem alcohol use in Ireland

Time then for the  drinks companies to show the consumer some respect and stop asking them to drink alcohol sensibly?

Alcohol is a toxic, psychoactive, addictive drug. To ask anyone to drink it sensibly is absurd

The responsible thing to do is be honest and upfront.

Give the consumer all the information about alcohol and let them make up their own mind

 

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